[Fortune] What’s in a tech startup name? According to kids, magic tricks and lip moisturizer

Category News, Press

“Qwerly. Zlio. HootSuite. Adatao. Today’s technology company founders have a remarkable ability to dream up silly and often difficult-to-pronounce business names for their ingenious inventions. Long gone are the days when a company’s name was literal (International Business Machines, General Electric), named after its founders (Hewlett-Packard, Dell), or a modest interpretation of real words (Microsoft: microcomputer software; Intel: integrated electronics).”

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